For the unique

Applying Perfume 

• DO: Apply perfume immediately after bathing or showering, when your skin is still slightly damp. This helps lock in the fragrance and prolong its longevity.
• DO: Moisturize the skin before applying your scent.
• DO: Apply perfume to pulse points for optimal diffusion. (Wrists, Neck, Inner elbow, and Back of knee)
• DO: Remember that others should notice your fragrance when they are in close proximity, not from a distance.

Acknowledge Scent Strength and Duration. 

• DO: Think about how long your perfume will last depending on the occasion. Choose stronger lasting power perfumes for longer events or hectic days. 
• DO: Consider the scent's projection as well. While some perfumes have a stronger sillage that surrounds you, others have a more subdued and personal vibe. 
• DO: Choose your fragrance depending on your own style and the surroundings you will be in. 
• DO: Try many methods of application to vary the scent's strength. One can get a more subdued impression by misting perfume finely or from a distance.

Perfume and Personal Space 

• DO: Consider other people's personal space.
• DO: Consider the projection and sillage of your scent.
• DO: Choose a more subdued application if you will be in close proximity to other people.

Storing Perfume

• DO: Store your perfume in cool, dry places away from direct sunlight or heat sources.
• DO: Keep perfumes in opaque containers or their original packaging to reduce exposure
• DO: Throw away perfumes whose color, aroma, or consistency have altered.

Applying Perfume

• DON'T spray your wrists and then rub them together.
• DON'T store your fragrances in direct heat or light.
• DON'T store your fragrances in the bathroom.

Acknowledge Scent Strength and Duration 

• DON'T think that a perfume will stay all day without need for reapplying. Even long-lasting smells change with time. If you want to touch-up, pack a travel-sized atomizer. 
• DON'T over-spray or use too much perfume in trying to make it last longer. This may cause an overpowering effect that would be uncomfortable for others close by. Remember also the scene and the people you will be dealing with. 

Perfume and Personal Space 

• DON'T oveapply. Strong or obtrusive smells should never violate someone's personal space. 
• DON'T constantly spray perfume in shared areas since it could overwhelm people. Remember that a faint scent left behind is more pleasing than an overbearing cloud invading personal space.

Storing Perfume 

• DON'T ever leave your perfumes on a vanity or in a bathroom where they can be subjected to temperature swings and humidity. 
• DON'T let perfume bottles remain uncapped or open for long lengths of time. 
• DON'T hoard fragrances for too long without using them. Savor your collection and turn through your perfumes.
• DON'T shake your perfume bottles.